Client: adidas Global DBC
Project: A Story in Every Box
Purpose: Turn global sneaker-heads into creators, and have their creations influence others to do the same.
Contribution: Concept, Short Copy, Long Copy, Technical Copy, UX Copy, Scripts, Storyboards and photography assets sketches.
Real People. Real Lives. Real Influences.
Customizing miadidas shoes starts way before you sit down with the shoe customizer. The elements of your decision are inspired by real moments of your life. Big or small, these moments come when you least expect them and culminate with a pair of shoes - inspired by you.
The Anatomy Of A Decision
We used London’s top fitness and lifestyle influencers to showcase how design decisions come together, and what got them there. The entire shoe creation process, in real-time.
Influencers shared unbranded inspiring moments to their social media and asked their followers to share what influenced them.
Posts culminated with the commercial spot seen below. This video is inspired by their social media content.
This video was housed on a miadidas website following the style and layout of the miadidas personas pages seen above.
