Client: Jose Cuervo

Agency: Crispin Porter + Bogusky

Purpose: Develop a series of interactive billboards that connects the one of a kind experience of living in New York City to the experience you get when you drink Jose Cuervo brand tequila.

Contribution: Copy.

Jose Cuervo isn't just any tequila, and it's not the tequila for everyone. It's the tequila for people ready for an experience. The type of people who seek it out. The kind of people who know how to stay up all night in the city-that-never-sleeps. Jose Cuervo is the tequila for an authentic New York experience.