Client: Black Star Beer

Purpose: Grow the brand in the urban marketplace. Improve packaging.

Contribution: Product Concept

We've all been there. You're at a party and have to make a beer run. Ditch the cheap canned beer and plastic - instead, pick up a case of cold, crisp, Black Star Beer bottles.

Black Star's new 'Beer-Run' twelve-pack uses 10% less cardboard and fits over your top bar for quick beer runs. Its construction and weight distribution make it nearly impossible to tip over or come apart when riding it home. Ride responsibly